5 Free Ways to Advertise Your Childcare

Need help finding new or creative ways to advertise your childcare? Look no further! Any Childcare Provider can tell you: we aren’t in it for the money. Running  a daycare from your home means long hours, gray hair, stained yoga pants, and not a lot of recognition.

It also means lots of hugs, more love than you could ever hope for, the opportunity to create your own days, and the means to shape our future into brilliant, loving, problem solving young people. There is no doubt, childcare providers are not sitters. We are educators. We are shapers of tiny humans. We are businesswomen (and men).

5 rules for a rockin daycare drop off, by Lauren Lewis, The Playground Chronicles, Family Childcare drop off rules

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And with that newfound business, comes a need to find a way to advertise your childcare, for not a lot of money. But how?

Approaching your childcare as a business is a great way to help incoming parents know that you take your work seriously. So you’ve taken steps to make your home professional. Your playroom set up is on point. Next, you’ve made sure that contract is crisp, thorough, and professional. Of course, you figured in a little self-care and paid time off into your contract- it’s important! Lastly, you’ve double checked the 7 helpful things you need to know before opening your family childcare list. Now, for the last step. You need to share with the world your new services by advertising your childcare services.

1 Word of Mouth

First off, it’s important to keep in mind that parents are always going to trust the word of a friend, neighbor, or family member who recommends a childcare service provider over a stranger’s ad. If you are confident enough in your ability to shape little minds and hearts, then you need to build up enough confidence to let people know how great you are! What makes your program special? Are you low-ratio? Play-Based? Do you take the children on field trips? What qualifications do you have? Be proud! Be vocal! And don’t sell yourself short- ask for what you need. Tell your neighbors, friends, and family to help you share the word of mouth and advertise your childcare services.

2 Build a Website

It sounds much more daunting than it really is, and I promise you, the extra effort is worth it. You don’t have to be an internet expert to figure out how to make your own website. There are a lot of great, FREE website building resources out there for small businesses like yours. Personally, I’ve used Weebly to build my childcare site, Lauren’s Little Ones. More than half of the inquiries I get for my Childcare come through the website- it’s definitely a must-have for any small business looking to “up their game”, particularly for childcare.

For a more comprehensive list of free (and easy) website builders, check out this list.

Want to take it a step up, and make sure your site shows on google searches? I highly recommend heading over to the Google-friendly affordable link building service, Rank Crew.  Dan Anton’s created a great list of user-friendly packages to make sure that your childcare website gets SEEN. With over 16 years of experience the crew at Rank Crew is available 24/7 with any questions or concern you may have. So whether you are taking your nap time to build your site, or you need help at 5 am, they are there to help you advertise your childcare website!

3. Register on Google Maps

Did you know that you can register your business on Google for free? It’s simple! Once you get your website all set up, you have everything you need to share your information. Now, anyone searching for “Childcare Near Me” will result in your Business at the top of the list! Easy peasy, lemon squeezy! Google business can walk you  through it, here.

4 Social Media

5 Rules for a Rockin Daycare drop off, by Lauren Lewis , The Playground Chronicles,

Social Media is one of the easiest ways to advertise your childcare. Create a Facebook page, linking up your website, with all your pertinent information. I added my city to my business title to help with SEO and Google searches- for example, it shows as “Laurens Little Ones, Sheridan Indiana Family Childcare”. Add everyone in your friends list. Tell them to add their friends. Have fun with it- just be sure that if you post any photos with your Littles that you have signed social media release forms from their parents!

One of the best ways to advertise your childcare is to create a post through your new Facebook Page- I like using canva.com for professional graphics- and share share share! Share in local for sale groups, community chats, ask your friends and family to share- the more interaction on your page, the more likely it is to show up in other’s feeds!

Here are some great Childcare Facebook Pages that you can use for reference:

Lauren’s Little Ones

Early Childhood Therapist

Emily’s Family Dayhome

Jamie’s Daycare

The Kinder Garden

5. Register on Childcare Sites

If your home is a registered licensed home, or accepts CCDF, you most likely are already in a data base through your local Childcare Resource and Referral. For my area, it’s Childcare Answers, and for the State, Child Care Finder.

If you’d like to take it a step further, or your home is a small ratio, registered unlicensed home, you can find other websites and resources to register your home care with. Adding your Daycare link to theses sites will not only help potential parents find you (and see how great you are!), they also help your ranking for your site through searches.

Some other great websites to register your Childcare Business with are:

Follow these 5 Easy Steps to Advertise your Childcare services, and your phone and email will start ringing off the hook!

5 free ways to advertise your childcare, home daycare advertisememt tips, experienced family daycare providers share thier best tips for advertising openings

What are your favorite tried and true ways to advertise your childcare services? What avenue do you receive the most feedback through parents? Leave a message in the comments with your favorite advertising tips and I’ll share them on our social media! Good luck!

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Lauren Lewis is no stranger to childcare development, having spent over 10 years as a nanny or family childcare provider. She’s the wife of a travel geek, mother of two vivacious children, and has an amazing talent for trailing lost things behind her a la Hansel and Gretyl. Her varied background in writing, child development, marketing, and enthusiasm for mess-making provided the perfect foundation for The Playground Chronicles. Her life is full of busy, crazy and LOUD. It is full of love and hope, ups and downs. And coffee, always lots of coffee- but she wouldn’t have it any other way.

More information and her work can be found at www.the-playground-chronicles.com


  1. Hannah Imboden

    September 15, 2017 at 9:08 pm

    These are great. I don’t advertise for child care, but now I know where to go to find someone! Thank you!

  2. Nicole Anderson

    September 16, 2017 at 12:00 am

    This is a great marketing post for those with very limited funds but still need effective strategies to get their business noticed. Definitely word of mouth is the best based on satisfied parents but the other ideas you have shared here are fabulous to build your brand and awareness also.

  3. Claire

    September 16, 2017 at 8:04 pm

    This is a really useful post – from a parenting perspective we used all of these ways to find our childcare, especially word of mouth x

  4. mogulmomartisan

    September 16, 2017 at 10:07 pm

    great ideas for those looking to advertise their childcare!

  5. Jasmine - LoveLifeLaughMotherhood

    September 19, 2017 at 4:07 pm

    I think word of mouth is probably a big deal maker (or breaker). I know in my community, a lot of moms do at home child care, and that’s how they get all their business (or don’t!)

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